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Don’t Rough Up the Mic: Tips for Awesome Presentations

By Laura Spencer, Member Services Coordinator Speaking at association conferences can be daunting—especially for those of us who don’t do it every day. Beyond preparing the material, there are a number of audio, visual, and logistical considerations that can truly …
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Meet Kate Smith, Member Services Coordinator

Kate Smith joined The Markens Group in May of 2017. Her Roll as Member Services Coordinator is to support all client activities, database management & collaborate with staff on different projects. 1. How long have you been working in your …
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What’s That Smell?

The opportunity to network with peers is one of the biggest values of association conferences, yet it can be incredibly difficult to start the conversation if you don’t know anyone. Even the most extroverted folks still struggle to break in. …
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Getting the Most From Association Conferences: an Attendee’s Perspective

By Stephen Brand, Executive Director of Global Learning and Development at Bay Path University During the past Spring, I attended six conferences back-to-back. What an experience! Those months were both exhilarating and exhausting—but extremely valuable. That’s because I went to …
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Personal Relationships Drive Membership Growth

By Jim Sotiropoulos, TMG Association Executive An association’s success, or lack thereof, can be largely measured by how effectively it grows and retains its membership. Those associations that fail either to attract new members or to provide value to existing …
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Happy Employees Move your Mission

By Ben Markens, TMG president Whether you’re a trade association, a mission-based nonprofit, or a for-profit, we are all in the business of providing service to others. Outside the walls of the organization, virtual or otherwise, the customer has been …
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Harnessing Data: Benchmarking in your Association

By Brian Chaisson, TMG Director of Industry Benchmarking Members typically join associations to network, learn industry best practices, or identify trends coming down the pipeline. However, a lesser-known but equally valuable reason is benchmarking – the study of comparative data …
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Know Your Members, Retain Your Members

Members are key to the success of any association. Without their support, associations simply can’t accomplish their goals. Though attracting new members is certainly important, engaging and retaining existing members is just as crucial, if not more so. In my …
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Networking – A Real Value of Membership

  At a recent association meeting, I met a first-time attendee whose goal was to bring one really good idea back to his company. Towards the end of the conference, after he had connected with other members, he told me …
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Thank Your Volunteers this Holiday Season

As you make your gift list this holiday season, don’t forget to spread some cheer to your association’s Board members and volunteers. Even the simplest token of gratitude will make them feel appreciated—and encourage them to continue their service into …
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