Personal Relationships Drive Membership Growth
By Jim Sotiropoulos, TMG Association Executive An association’s success, or lack thereof, can be largely measured by how effectively it grows and retains its membership. Those associations that fail either to attract new members or to provide value to existing …
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Happy Employees Move your Mission
By Ben Markens, TMG president Whether you’re a trade association, a mission-based nonprofit, or a for-profit, we are all in the business of providing service to others. Outside the walls of the organization, virtual or otherwise, the customer has been …
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Harnessing Data: Benchmarking in your Association
By Brian Chaisson, TMG Director of Industry Benchmarking Members typically join associations to network, learn industry best practices, or identify trends coming down the pipeline. However, a lesser-known but equally valuable reason is benchmarking – the study of comparative data …
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Know Your Members, Retain Your Members
Members are key to the success of any association. Without their support, associations simply can’t accomplish their goals. Though attracting new members is certainly important, engaging and retaining existing members is just as crucial, if not more so. In my …
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Networking – A Real Value of Membership
At a recent association meeting, I met a first-time attendee whose goal was to bring one really good idea back to his company. Towards the end of the conference, after he had connected with other members, he told me …
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Thank Your Volunteers this Holiday Season
As you make your gift list this holiday season, don’t forget to spread some cheer to your association’s Board members and volunteers. Even the simplest token of gratitude will make them feel appreciated—and encourage them to continue their service into …
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Keep Tech Hiccups from Turning Into Showstopping Snafus With 3 Easy Tips
At one point or another, we’ve all lived through an unexpected technical snag that threatened to derail a conference: the sound system blows out, a screen suddenly goes blank, or a speaker’s mic mysteriously goes silent. Frustrating as it may …
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Effective Association Board Development: The 4th “W”
If you’re in association management, you’ve likely heard of the “Three Ws” of an effective Board. According to this popular view, your Board should include a balanced mix of wisdom (knowledge and expertise in the industry or field), wealth (access …
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Association Insights from Apple Co-Founder Steve Wozniak
Although we are all fans of Apple products here at The Markens Group, none of us is more passionate about the brand than President Ben Markens himself. So given the opportunity to sponsor Apple co-founder Steve Wozniak to speak on …
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Harness Sponsor Expertise To Generate Member ROI
With the growing importance of non-dues revenue to an organization’s bottom line, association managers must work harder than ever before to maximize sponsorship dollars. Yet keeping sponsors satisfied can be a tall task when generating member value is a top …
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