What’s unique to you? Is it that you wear bow-ties? Do you make short tip videos? Whatever it is, you can leverage these traits to promote your brand and your business.
With today’s tech, associations can easily host meetings online. Yet face-to-face conferences continue to be popular. Why? It’s about the experience. A conference can transport attendees to new locations and offer extraordinary activities and opportunities. If you want to host a successful conference, focus on the attendee’s experience. Here are six practical ways to makeWith … Read More
Business cards are great but you should also invest in a branded notepad. The extra space to write, in combination with your company’s contact info, can be valuable in the right situations.
Lose a client? Sometimes what you need to get them back is a bag of nuts .
Association boards of directors face many tough decisions. After all, the direction of the organization rests in their hands. To make things more complicated, board members have to collaborate to make decisions. That can be a challenge in itself! If you serve on a board that struggles with decision-making, try this five-step process. A structured … Read More
If you can’t be smart, be funny! A good joke can help lighten the mood and raise everyone’s spirits. Here’s one: What’s brown and sticky? A stick.
If you run an association, you understand the importance of conferences. Not only do they connect your members, they’re often an important source of revenue. So, if conference attendance is lagging, your association might be in trouble. Let’s fix that. Here are three simple ways to boost attendance at your next conference.
Recruiting new members for an association is important but not always easy. Being painfully polite and pleasantly persistent can help make the process smoother.
2018 marks TMG’s 30th anniversary, and we are so proud of our accomplishments and growth over the years! Our region’s business journal, BusinessWest, recently wrote an excellent story about our milestone. Check it out below!
Summer Fridays can be a win-win for both employees and employers. Try it out this summer.
For an association to be successful, it’s important to follow anti-trust guidelines. If a topic is inappropriate to discuss at a board meeting, then it’s equally inappropriate to discuss at the bar.
To celebrate Earth Week, one of our clients encourages 5th and 6th graders to plant trees while teaching them about the tremendous benefits they give us. Everyone should plant to tree and make our planet better.
Small things can have a meaningful impact on people and company culture. One of the easiest and worthwhile habits is saying “Good Morning” every morning.
When selling to a client or prospective member, there may be objections over the cost of their investment. By using the “Feel, Felt, Found” technique, you can empathize, explain the ROI, and reach a mutual understanding.
Employee productivity is just one half of their contribution to company culture. The other half is how well they buy into your core values.
Simple games and activities can be used to help guests start talking and break the ice.
Speaking with a smile can raise the spirits of your customers, your team, and yourself. A smile can even be heard through the phone!
The right lights and camera angles makes the difference.
It’s so convenient to charge your devices during an airplane trip, but sometimes the plugs wiggle around and you don’t get a good charge. Fortunately, Ben has come up with a clever solution!
Ben Markens explains the benefits of using a “Stop Doing” list.
“Pile up enough tomorrows and you’ll look back to find all you have is a bunch of empty yesterdays.” Ben Markens speaks to the importance of strategic planning with our teams.
It’s Valentine’s Day! Make sure to put a personal touch on showing your loved ones that you care.
Ben Markens shares his opinions on rehiring former employees.
Everything we do for our clients helps them to do something in return. Sometimes conflict can arise. Ben Markens shares how to work with customers who are not satisfied.
Business planning is like driving. You have to sit back and look down the road to avoid hazards. Ben Markens shares his thoughts on planning ahead.
It can be tough to think about opening your doors to an association management company (AMC) for your organization. But when played right, association management companies are a valuable asset to provide solutions and increase revenue. This is particularly helpful if your company is experiencing growth and could use an extra lift to its internalIt can be … Read More
“Our organizations are nothing without the folks who work there.” Ben Markens shares how we use Gallup Q12 to make sure that employees are satisfied in their workplace.
Attending a conference for the first time can be daunting for even the most social person. Ben Markens shares 3 things that his group does to make the experience more comfortable for first time attendees.
In 2014 our firm became accredited to the Association Management Company Institute. “It was definitely worth our time.” – Ben Markens
Many people take time off at the end of the year. Ben Markens has some food for thought as you reflect on the holidays and the state of your associations and business.
By Laura Spencer Has a unique perspective or enlightening idea ever inspired you to change the way you do things? That kind of insight is as important in business as it is in broader life. Some people refer to those perspective-shifting experiences as “aha moments,” but for me they’re “banana moments.” I know, I know—itBy Laura … Read More
Ben Markens loves technology, and he found a notebook that allows him to connect his hand written notes to his synced file storage. And it’s reusable.
Susan Martins joined The Markens Group in October of 2008. Her role as Controller and Office Manager, she manages the accounting, event planning, training, and office for TMG. 1. How long have you been working in your field? 32 years 2. What are you most passionate about professionally? Personally? Professionally: getting the job done rightSusan … Read More
Many holiday stories center around charity. They call for those with greater means to take in the poor from the cold, feed the hungry, and share prosperity during the long winter months. Just think of Charles Dickens’ A Christmas Carol, where Ebenezer Scrooge ultimately changes his miserly ways and opens his heart and pocketbook toMany … Read More
“I’m always interested in new ways or continuing ways to engage the folks who work at The Markens Group.” Ben Markens talks about engagement opportunities he practices with The Markens Group team.
“Tell me the bad news first, because the good news will never hurt me.” Ben Markens advises to address problems immediately and non-defensively. Happy customers are willing to wait.
Brainstorming is about quantity and creativity. Ben Markens shares some tips on being an effective facilitator.
The Markens Group has been certified as a great workplace by the independent analysts at Great Place to Work®. We earned this credential based on ratings from anonymous employee surveys. “It’s my personal philosophy, backed by research from Heskett and others, that employee satisfaction directly correlates to business success,” said Ben Markens, our president andThe … Read More
At your meetings, do you have problems getting people to participate during the Q&A portion? Here’s a tip that we often use.
By Laura Spencer, Member Services Coordinator Speaking at association conferences can be daunting—especially for those of us who don’t do it every day. Beyond preparing the material, there are a number of audio, visual, and logistical considerations that can truly make or break a presentation.
As Thanksgiving approaches we think about how thankful we are for our customers and members. Ben Markens talks about the personal touch we put on sending our appreciation to them.
Kate Smith joined The Markens Group in May of 2017. Her Roll as Member Services Coordinator is to support all client activities, database management & collaborate with staff on different projects. 1. How long have you been working in your field? I’ve been in association management for 3 years, with a background in operations management.Kate … Read More
The opportunity to network with peers is one of the biggest values of association conferences, yet it can be incredibly difficult to start the conversation if you don’t know anyone. Even the most extroverted folks still struggle to break in. Fortunately, there are many ways to start and sustain meaningful conversations. Of course, there areThe … Read More
By Stephen Brand, Executive Director of Global Learning and Development at Bay Path University During the past Spring, I attended six conferences back-to-back. What an experience! Those months were both exhilarating and exhausting—but extremely valuable. That’s because I went to each event with a plan. You’ve really got to think ahead, especially considering that theBy … Read More
By Jim Sotiropoulos, TMG Association Executive An association’s success, or lack thereof, can be largely measured by how effectively it grows and retains its membership. Those associations that fail either to attract new members or to provide value to existing members will ultimately cease to exist. Therefore, most association managers are in a perpetual struggleBy Jim … Read More
By Ben Markens, TMG president Whether you’re a trade association, a mission-based nonprofit, or a for-profit, we are all in the business of providing service to others. Outside the walls of the organization, virtual or otherwise, the customer has been and always will be king. But turning our focus inside, there’s another stakeholder group weBy Ben … Read More
By Brian Chaisson, TMG Director of Industry Benchmarking Members typically join associations to network, learn industry best practices, or identify trends coming down the pipeline. However, a lesser-known but equally valuable reason is benchmarking – the study of comparative data in the industry. Industry benchmarking programs collect and compile member data to produce aggregated results, therebyBy Brian … Read More
Members are key to the success of any association. Without their support, associations simply can’t accomplish their goals. Though attracting new members is certainly important, engaging and retaining existing members is just as crucial, if not more so. In my years leading TMG’s member services team, I’ve found that a personal touch truly goes aMembers … Read More
At a recent association meeting, I met a first-time attendee whose goal was to bring one really good idea back to his company. Towards the end of the conference, after he had connected with other members, he told me he had five great ideas to bring back! This is the true value of networking, … Read More
As you make your gift list this holiday season, don’t forget to spread some cheer to your association’s Board members and volunteers. Even the simplest token of gratitude will make them feel appreciated—and encourage them to continue their service into the new year.
At one point or another, we’ve all lived through an unexpected technical snag that threatened to derail a conference: the sound system blows out, a screen suddenly goes blank, or a speaker’s mic mysteriously goes silent. Frustrating as it may be, the lesson here is that technology is fallible. Although there may be little youAt one … Read More
If you’re in association management, you’ve likely heard of the “Three Ws” of an effective Board. According to this popular view, your Board should include a balanced mix of wisdom (knowledge and expertise in the industry or field), wealth (access to capital resources), and work ethic (dedication and consistent ability to complete tasks). While theseIf … Read More
Although we are all fans of Apple products here at The Markens Group, none of us is more passionate about the brand than President Ben Markens himself. So given the opportunity to sponsor Apple co-founder Steve Wozniak to speak on May 1, we jumped on it. Although “Woz” didn’t disappoint with his candid and sometimesAlthough … Read More
With the growing importance of non-dues revenue to an organization’s bottom line, association managers must work harder than ever before to maximize sponsorship dollars. Yet keeping sponsors satisfied can be a tall task when generating member value is a top priority. The solution? Harness your sponsors’ expertise by inviting them to provide valuable, noncommercial programmingWith the … Read More
Although your employees likely come from a wide range of professional and personal backgrounds, perform varying duties, and have differing levels of authority, they all want to be recognized for the contributions they make to your organization. As a manager or executive, you should make an effort to recognize employees for their good work, notAlthough … Read More