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Keep Tech Hiccups from Turning Into Showstopping Snafus With 3 Easy Tips

At one point or another, we’ve all lived through an unexpected technical snag that threatened to derail a conference: the sound system blows out, a screen suddenly goes blank, or a speaker’s mic mysteriously goes silent. Frustrating as it may …
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Effective Association Board Development: The 4th “W”

If you’re in association management, you’ve likely heard of the “Three Ws” of an effective Board. According to this popular view, your Board should include a balanced mix of wisdom (knowledge and expertise in the industry or field), wealth (access …
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Association Insights from Apple Co-Founder Steve Wozniak

Although we are all fans of Apple products here at The Markens Group, none of us is more passionate about the brand than President Ben Markens himself. So given the opportunity to sponsor Apple co-founder Steve Wozniak to speak on …
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Harness Sponsor Expertise To Generate Member ROI

With the growing importance of non-dues revenue to an organization’s bottom line, association managers must work harder than ever before to maximize sponsorship dollars. Yet keeping sponsors satisfied can be a tall task when generating member value is a top …
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Drive Results by Recognizing your Employees

Although your employees likely come from a wide range of professional and personal backgrounds, perform varying duties, and have differing levels of authority, they all want to be recognized for the contributions they make to your organization. As a manager …
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Don’t Lose Market Share to Your Competitors

When and at what frequency do your customers seek out your products or services, and when do they seek out the same products or services from your competitors? While it’s okay to have less than 100% of a customer’s business, …
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How to Make an Uncomfortable Call

Here’s a tip that’s sure to take you out of your comfort zone: call up a former customer—one who moved on despite your quality work—and ask them what you did wrong.