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It’s the Most Generous Time of the Year

Dec 8, 2017

Many holiday stories center around charity. They call for those with greater means to take in the poor from the cold, feed the hungry, and share prosperity during the long winter months. Just think of Charles Dickens’ A Christmas Carol, where Ebenezer Scrooge ultimately changes his miserly ways and opens his heart and pocketbook to Tiny Tim, the crippled son of his clerk, Bob Cratchit, and the community.

But charity isn’t just a fictional narrative during the holidays. Every organization can—and should—show compassion by donating money, resources, or time.

Charitable giving is worthwhile in and of itself, yet it can also yield measurable benefits for an organization. A recent study from Notre Dame’s Mendoza College of Business indicated that employees were more engaged when their employer participated in charitable giving. Multiple studies have concluded that charitable giving feels good too!

When an organization participates in charitable giving they become part of a larger cause by setting an example for others with the potential to inspire others to follow their generous lead. Charitable giving also garners the respect of employees, especially if their values align with those of the chosen charities. It also polishes the reputation of an organization that invests in the community.

It can seem daunting to choose a charity or cause to support. Luckily, employees are valuable resources to help focus funds or volunteer time. Surveying staff is a great method to use in selecting a charity and aligning culture and mission. There are so many ways to participate in charitable giving; work with a foundation to adopt a family in need, schedule a day of giving at a shelter, or run a drive for warm clothes or food.

Charitable work stays top of mind during the winter holidays, but it’s also important to remember that there is need all year round. Start this holiday season, and let the spirit of charity grow within your organization throughout the year. Good luck!

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