3 Ways to Make Your Boring Name Badge Useful
No matter the conference, meeting, or event, you need to create name badges for your attendees. A well-done badge is essential to streamline networking, making introductions easier and name recall seamless. …
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4 Ways to Keep Your Event Program Out of the Trash
When it comes to association conferences and events, an attractive, user-friendly program book may be the single most important material you give attendees. Done right, the event program will be a valuable resource that attendees will refer to throughout …
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Pics From Our 30th Anniversary Party
We recently celebrated our 30th anniversary with an open house at our office! We invited our community in to celebrate the milestone with us—and had some excellent food and drink, of course! Our city’s mayor, Domenic Sarno, even pronounced the day …
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Would You Try This Crazy Approach to Event Marketing?
Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number …
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4 Hot Topics Affecting Associations Today
There are associations for everything—even, believe it or not, for association professionals like us at TMG! We recently spent a great weekend in Chicago attending two conferences: the American Society of Association Executives’ (ASAE) annual meeting and the Association Management …
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Medical Societies Select The Markens Group for Management
Three New England-based medical societies have selected The Markens Group as their full-service management firm: the Connecticut Podiatric Medical Association, Hartford Medical Society, and the New England Association of Neonatal Nurses. We hope to help these groups advance wellness throughout …
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3 Reasons Why Members Quit (And What to Do About It)
A robust, engaged membership means a thriving association. But if members are jumping ship, your association might be in trouble. For any association, retaining members is just as important as recruiting new ones. Here are three of the top reasons …
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Craft a Vision that Inspires Members
Leaders in the association world have to inspire members, staff, and stakeholders to act. Whether that’s promoting a profession or supporting a cause, this work helps the organization move forward. One of the most effective ways to energize, inspire, and …
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Offer an Unforgettable Conference Experience—6 Practical Tips
With today’s tech, associations can easily host meetings online. Yet face-to-face conferences continue to be popular. Why? It’s about the experience. A conference can transport attendees to new locations and offer extraordinary activities and opportunities. If you want to host …
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5 Simple Steps to Improve Your Board’s Decision Making
Association boards of directors face many tough decisions. After all, the direction of the organization rests in their hands. To make things more complicated, board members have to collaborate to make decisions. That can be a challenge in itself! If …
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