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Strategic Planning

Is your organization at an impasse or are you struggling to move forward? Alternatively, are you moving too fast? Maybe your success is unprecedented and you’re struggling to keep up. The Markens Group can help in both cases, applying our management savvy and fresh perspective to get you on the right path.

We offer strategic consulting services in a variety of settings.

We can help:

  • Expert facilitation, profit and planning services to guide your organization from entrepreneurially driven to professionally managed.
  • Strategic planning to address long-term issues using SMART (specific, measurable, achievable, relevant, and time-limited) gap closure initiatives.
  • Marketing and communications planning to create a customized strategy that aligns with desired outcomes such as brand awareness, audience engagement, and member retention and recruitment.
  • Coaching and workshop facilitation to motivate, train, and develop key stakeholders in areas of management, marketing, communications, finance, event planning, and benchmarking.
  • Benchmark reporting to identify where you are and where you’ve been in order to guide future goals and performance.

Marketing & Communications

Is your association top of mind to members and not-yet-members? Are you delivering the right message to the right people? Does your brand cut through the clutter and deliver on its promise?

In the ever-changing media and marketing landscape, it’s difficult for busy association leaders to keep up and deliver in the crucial areas of marketing and promotion. Let TMG deliver you an integrated marketing and communication initiative to help grow membership, advocate for your industry, or generate non-dues revenue.

We can help:

  • Marketing strategy and planning for associations
  • Strategic messaging and positioning
  • Brand strategy and design
  • Content marketing
  • Social media marketing
  • Event marketing and promotion
  • Video marketing
  • Website design and management
  • Magazines and publications
  • Public relations and issues management
  • Direct mail marketing
  • SEO services
  • Paid search marketing

Meetings &
Virtual Event Planning

Whether virtual or in person, events bring your association to life. After all, it is connection—a meeting of minds and hearts—that truly defines membership organizations.Events can serve a number of purposes, from member engagement to revenue generation. TMG is here to help you map your event goals and carry them through to the day of the event and beyond. Let our experienced event staff take your meeting from A to Z. Whether we end up on Zoom or in Zimbabwe, we can get you there.

We can help:

  • Event strategy and planning
  • Site selection 
  • Digital platform selection
  • Contract negotiation
  • Registration
  • Event marketing
  • Speaker management
  • Sponsorship and non-dues revenue generation
  • Food and beverage selection
  • Audio/visual support
  • Stage management, including speech writing
  • Onsite materials: programs, signage, banners
  • Onsite support
  • Post-event surveys and data collection

Member Engagement
& Outreach

Outreach serves as the foundation for member engagement and association growth—it’s the key cog of your association’s wheel. Our team will work with your leadership to help grow membership, increase participation, and communicate regularly with members to hone programming that meets their individual needs.

We can help:

  • Develop a strategy to communicate the value proposition
  • Activate and engage key stakeholders (Board Members) in the referral process to communicate value to industry prospects
  • Connect and motivate member referrals
  • Communicate best standard practices

Executive Director &
Operational Leadership Services

We can serve to help guide daily operations and function as a point of contact for your Board, press, and other key stakeholders.
We can help manage your association’s day-to-day requirements, support operations and account management.

We can help:

  • Committee and board administration
  • Activate and leverage volunteer engagement
  • Serve as the public face of the association
  • Oversee execution of programs and procedures
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Financial &
Administrative Services

Our experienced staff can take expert care of your books. As an accredited association management firm, we understand the nuances of your organization. Our professional and courteous staff, trained in association management, are available at headquarters to provide a range of general administrative services.

We can help:

  • Expert facilitation, profit and planning services to guide your organization from entrepreneurially driven to professionally managed.
  • Strategic planning to address long-term issues using SMART (specific, measurable, achievable, relevant, and time-limited) gap closure initiatives.
  • Marketing and communications planning to create a customized strategy that aligns with desired outcomes such as brand awareness, audience engagement, and member retention and recruitment.
  • Coaching and workshop facilitation to motivate, train, and develop key stakeholders in areas of management, marketing, communications, finance, event planning, and benchmarking.
  • Benchmark reporting to identify where you are and where you’ve been in order to guide future goals and performance.

Sponsor Procurement

Sponsorships are essential for generating non-dues revenue, a source of income that many associations can’t live without. Sponsorship opportunities serve to provide members with content and education on the latest products and services in their industry, as well as connect members with suppliers who can offer these services. Whether you already have a robust sponsorship program or you are looking to start one, we are experts in sponsor procurement.

We can help:

  • Design or refine your overall sponsorship strategy
  • Create sponsorship packages and supplemental materials that will maximize value for the sponsor, members, and the association
  • Identify and solicit sponsors
  • Manage execution of deliverables throughout the term of the sponsorship
  • Monitor and measure the success of the program

Industry Data Reporting

We’ve seen the value firsthand in providing association members with powerful insights, forecasts, and benchmarks. Our trained staff will collect and aggregate industry information into reports that help members benchmark their own operations against the industry as a whole.

We can help:

  • Identify key metrics
  • Collect, aggregate, and analyze industry trends
  • Produce reports to key stakeholders
  • Research and identify key markers for industry standards