Strategic Planning
We can help:
- Expert facilitation, profit and planning services to guide your organization from entrepreneurially driven to professionally managed.
- Strategic planning to address long-term issues using SMART (specific, measurable, achievable, relevant, and time-limited) gap closure initiatives.
- Marketing and communications planning to create a customized strategy that aligns with desired outcomes such as brand awareness, audience engagement, and member retention and recruitment.
- Coaching and workshop facilitation to motivate, train, and develop key stakeholders in areas of management, marketing, communications, finance, event planning, and benchmarking.
- Benchmark reporting to identify where you are and where you’ve been in order to guide future goals and performance.
Marketing & Communications
We can help:
- Marketing strategy and planning for associations
- Strategic messaging and positioning
- Brand strategy and design
- Content marketing
- Social media marketing
- Event marketing and promotion
- Video marketing
- Website design and management
- Magazines and publications
- Public relations and issues management
- Direct mail marketing
- SEO services
- Paid search marketing
Meetings &
Virtual Event Planning
We can help:
- Event strategy and planning
- Site selection
- Digital platform selection
- Contract negotiation
- Registration
- Event marketing
- Speaker management
- Sponsorship and non-dues revenue generation
- Food and beverage selection
- Audio/visual support
- Stage management, including speech writing
- Onsite materials: programs, signage, banners
- Onsite support
- Post-event surveys and data collection
Member Engagement
& Outreach
& Outreach
Outreach serves as the foundation for member engagement and association growth—it’s the key cog of your association’s wheel. Our team will work with your leadership to help grow membership, increase participation, and communicate regularly with members to hone programming that meets their individual needs.
We can help:
- Develop a strategy to communicate the value proposition
- Activate and engage key stakeholders (Board Members) in the referral process to communicate value to industry prospects
- Connect and motivate member referrals
- Communicate best standard practices
Executive Director &
Operational Leadership Services
We can help:
- Committee and board administration
- Activate and leverage volunteer engagement
- Serve as the public face of the association
- Oversee execution of programs and procedures
Financial &
Administrative Services
We can help:
- Expert facilitation, profit and planning services to guide your organization from entrepreneurially driven to professionally managed.
- Strategic planning to address long-term issues using SMART (specific, measurable, achievable, relevant, and time-limited) gap closure initiatives.
- Marketing and communications planning to create a customized strategy that aligns with desired outcomes such as brand awareness, audience engagement, and member retention and recruitment.
- Coaching and workshop facilitation to motivate, train, and develop key stakeholders in areas of management, marketing, communications, finance, event planning, and benchmarking.
- Benchmark reporting to identify where you are and where you’ve been in order to guide future goals and performance.
Sponsor Procurement
We can help:
- Design or refine your overall sponsorship strategy
- Create sponsorship packages and supplemental materials that will maximize value for the sponsor, members, and the association
- Identify and solicit sponsors
- Manage execution of deliverables throughout the term of the sponsorship
- Monitor and measure the success of the program
Industry Data Reporting
We’ve seen the value firsthand in providing association members with powerful insights, forecasts, and benchmarks. Our trained staff will collect and aggregate industry information into reports that help members benchmark their own operations against the industry as a whole.
We can help:
- Identify key metrics
- Collect, aggregate, and analyze industry trends
- Produce reports to key stakeholders
- Research and identify key markers for industry standards