At The Markens Group
we pride ourselves on delivering tailored solutions that meet the unique needs of each client. Whether you're looking for à la carte services or comprehensive packages, our team is dedicated to providing exceptional support that drives success. Our offerings are designed to cover a wide range of needs, ensuring that we can assist with everything from strategic planning and event support to accounting, marketing, and communications.
We invite you to explore our diverse range of services below and discover how our expertise has consistently made a positive impact on our clients. Each solution is crafted with meticulous attention to detail, ensuring that we address the specific challenges and goals of your organization. With a proven track record of success, The Markens Group is your trusted partner in achieving excellence and driving growth. Let us show you how we can help elevate your organization to new heights.
OUR SERVICES INCLUDE
Our experienced staff expertly manages your books so you can focus on building connections and keeping your association thriving. As an accredited association management firm, we understand the nuances of your organization. Our professional and courteous staff, trained in association management, is available at headquarters to provide various general administrative services.
- We provide easy-to-understand and timely financial reporting so you and your Board can better manage your organization’s financial health.
- We integrate with your association’s database (AMS) to create a structure for dues, payments, and invoices.
- We manage your vendors to provide seamless relationships between financial institutions and third-party service providers, ensuring operational efficiency, minimizing risks, and maintaining regulatory compliance.
- We serve as your back-office staff - providing a receptionist, office space, a dedicated phone line and email address, office equipment, conference rooms, and more.
Legislation, codes, and regulations can seriously threaten your industry by imposing manufacturing, environmental, safety, or product performance standards on your industry’s products without strategic industry-related knowledge. TMG excels at helping associations address these potential challenges with our Industry Affairs experts.
- We work hand-in-hand to promote the benefits of your association to the broader industry and beyond.
- We foster innovation by engaging industry partners, members, manufacturers, and like-minded organizations to provide an overview of current regulations and emerging legislation that affects your industry.
- We facilitate key messages and information to members and the broader industry through strategic communication planning. We ensure your members have enhanced industry knowledge and engagement through press releases, industry affairs newsletters with updates and member success stories, member-exclusive webinars featuring industry leaders, blog articles, op-eds, whitepapers, and social media support.
- We work with your organization to clarify your stance on key advocacy issues, craft compelling messaging to serve as the base for future efforts, and create all forms of communication materials, collateral, speeches, talking points, and more.
- We help coordinate and administer contractors, such as lobbyists and third-party researchers, and strengthen your industry's presence by actively seeking opportunities for partnerships and collaboration.
We’ve seen firsthand the value of providing organization members with consequential insights, forecasts, and benchmarks. Our trained staff will confidentially collect and aggregate industry information into reports that help members benchmark their operations against the industry. Whether it’s around wage, machine operating, or policy, we produce actionable reports to help your members compete in their marketplaces.
- We generate benchmarking reports, conduct surveys, and provide valuable industry insights to support advocacy efforts and keep members informed about industry trends, challenges, and opportunities.
- We conduct annual industry-wide surveys (including third-party wage compensation surveys and benchmarks) to identify emerging trends and challenges. These culminate in a comprehensive industry report offering valuable insights to members and stakeholders.
- We transform your data and content into actionable industry insights, fostering your success.
- Our team amplifies your reports through outreach and administration while our in-house benchmarking experts compile data. Additionally, our graphics team enhances the presentation of information, ensuring it is visually appealing and easily understandable, thereby boosting your association's perceived value.
Is your organization at the top of the minds of members and not-yet-members? Are you delivering the right message to the right people? Does your brand cut through the clutter and deliver on its promise? In the ever-changing media and marketing landscape, it’s difficult for busy organization leaders to keep up and give in the crucial areas of marketing and promotion. Let TMG deliver an integrated marketing and communication plan that grows membership, advocates for your industry, and generates non-dues revenue.
- We develop strategic marketing strategies and organizational planning to deliver your message and positioning to your target audience seamlessly.
- We develop brand strategy and graphic design through content, emails, flyers, social media, events, and video marketing.
- We expertly manage your website’s design, content, and maintenance and provide SEO and paid search marketing services.
- We produce your association’s publications and direct mail—whether a magazine, newsletter, or postcard—and ensure unparalleled content development and implementation.
- We handle your PR and crisis management communications with expert facilitation, poise, and ease.
Whether virtual or in person, events bring your organization to life. After all, connection - a meeting of minds and hearts - defines membership organizations. Events can serve several purposes, from member engagement to revenue generation. TMG is here to help you map your event goals and carry them through to the day of the event and beyond.
- We manage conference and hotel RFPs, bidding, hotel selection, and contracting process.
- We deliver memorable on-site experiences through registration desk management, curated attendee giveaways, speaker procurement, and scripting, hotel room block management, hotel meeting staff management, and banquet event orders.
- Our proficient team handles your audio/visual (AV) requests and oversees the entire process on-site. We possess a deep understanding of essential AV requirements and ensure you receive precisely what you need, not just what is quoted.
- We're adept at handling any issues that may arise, knowing when to escalate, and keeping conference staff on track for a smooth experience. Let us take care of your stage and hotel logistics while you relax and enjoy your event.
- We provide continuous support throughout the event via a text assistance support line. Our services include stage management and badge management, ensuring a seamless experience for first-time attendees with best practices implemented.
Outreach is the foundation for member engagement and organization growth—the key cog of your organization’s wheel. Our team works with your leadership to help grow membership, increase participation, and communicate regularly with members to hone programming that meets their needs.
- We collaborate to streamline your database (AMS) management, providing an externally branded database for members while managing the transition and implementation of a new AMS.
- We utilize marketing automation workflows to create effective prospecting initiatives, member retention campaigns, and new member campaign funnels, including a one-year track for new members.
- Our robust member engagement strategies include a tracking system to identify each member’s engagement level - helping to proactively nurture unengaged members before they withdraw from your association.
- We partner with your Board and staff to build a project management system specific to your association’s wants and needs.
Sponsorships are essential for generating non-dues revenue, a source of income many organizations can’t live without. Sponsorship opportunities provide members with content and education on their industry's latest products and services and connect them with suppliers who can offer these services. Whether you already have a robust sponsorship program or are looking to start one, we are experts in sponsor procurement.
- We provide tailored communication to your target audience and conduct thorough monitoring of outreach efforts.
- We craft curated sponsor packages with innovative approaches to sponsor engagement - effectively building relationships and industry contacts.
- We create compelling materials to showcase your value proposition to key stakeholders while monitoring and measuring success.
- We conduct donation, appeal, and capital fundraising campaigns to solidify your organization’s longevity.
- We generate sustainable non-dues revenue streams through continuous engagement with committees, and initiating energized approaches to educational and training initiatives, new program development, ambassador programs, and more.
Is your organization at an impasse or struggling to move forward? Alternatively, are you moving too fast? Maybe your success is unprecedented, and you’re struggling to keep up. The Markens Group can help in both cases, applying our management savvy and fresh perspective to get you on the right path. We offer strategic consulting services in a variety of settings.
- Strategic planning services:
- Do you have a rogue chair that needs to be reigned in?
- We’re here to support your ED; we’re here to help you look good
- Board Orientation
- So many organs and industries need foresight to evaluate their – look at economist insights
- Roadmap over the next three to five years – host strategic planning retreats, facilities to host them, or we will go to you – lunch included
- We’ll offer a free one-hour consultation
