Posts by Irene Costello
Summer News: Redesigned Website, New Tips, New Employees, New Season!
It’s starting to feel like summer, and for the first time in more than a year, we can celebrate the season. With vaccines now widely distributed, we’re leaving our homes, (finally) going on vacations, and returning to our offices. We’re together again… Read our Summer Newsletter here! Sign up to receive the next newsletter:
Read MoreOur New Online Digs!
We are thrilled to introduce our new website! The site has truly been a labor of love, from the broad strokes to the tiniest details. We meticulously honed the design, accessibility, and layout of content – all to ensure it reflects who we are as people and as an organization. Here are some of the…
Read MoreClient Success Stories: Hartford Medical Society Wins 2021 Merit Award for Excellence in Association Communications from ASAE
We’re proud to announce that our client, Hartford Medical Society (HMS), has been recognized by the American Society of Association Executives (ASAE) with a 2021 Merit Award! The Award showcases the work we did in collaboration with HMS to rebrand their website and revitalize their organization. The Gold Circle Awards competition is the premier association…
Read MoreHow I Invented the Association Management Company (AMC) Model
By Ben Markens, President and CEO It was my 50th birthday. I was at the Greenbriar Resort in West Virginia, and my friend, Steve, asked me to meet him for a drink. I was attending an association meeting for the industry that I had worked and consulted in for almost 30 years. The association was…
Read MoreTime to Embrace the Unconventional
By Kate Smith, Vice President of Operations Throughout my professional career, I’ve always enjoyed the unconventional. From theme parks and roller coasters to sharks and the Caribbean, my background has positively shaped my approach to association management. You may wonder, how does lifeguarding or running a theme park apply to membership development? How does tagging…
Read MoreA Note to the Community
Eight minutes, 46 seconds. According to prosecutors, that’s the amount of time that George Floyd was pinned by the neck under a white Minneapolis police officer’s knee. When I saw the video footage, like so many others across the United States, I was enraged, saddened, and deeply disturbed. Since then, the memory of George Floyd…
Read MoreRemote Work Was Horribly Isolating. Then I Did This.
By Beth Reed, Office Administrator We are living in a time of isolation. While I’m thankful that TMG works with associations and nonprofits, allowing us to operate virtually, it only took a few days of remote work to realize how alone I was feeling. Yes, I had plenty of work to keep me busy: plenty…
Read More6 Tips for a Killer Association Virtual Engagement Strategy
By Irene Costello, Marketing Manager Hello COVID-19, goodbye annual conference in Florida. The shift from in-person to digital engagement in the association world has been sudden, ubiquitous, and, for some organizations, difficult. Despite challenges at the start, online programs have the potential to reach even more members than before by removing physical limitations and costs.…
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