Posts by Irene Costello
How I Invented the Association Management Company (AMC) Model
By Ben Markens, President and CEO It was my 50th birthday. I was at the Greenbriar Resort in West Virginia, and my friend, Steve, asked me to meet him for a drink. I was attending an association meeting for the industry that I had worked and consulted in for almost 30 years. The association was…
Read MoreTime to Embrace the Unconventional
By Kate Smith, Director of Membership & Programs Throughout my professional career, I’ve always enjoyed the unconventional. From theme parks and roller coasters to sharks and the Caribbean, my background has positively shaped my approach to association management. You may wonder, how does lifeguarding or running a theme park apply to membership development? How does…
Read MoreA Note to the Community
Eight minutes, 46 seconds. According to prosecutors, that’s the amount of time that George Floyd was pinned by the neck under a white Minneapolis police officer’s knee. When I saw the video footage, like so many others across the United States, I was enraged, saddened, and deeply disturbed. Since then, the memory of George Floyd…
Read MoreRemote Work Was Horribly Isolating. Then I Did This.
By Beth Reed, Office Administrator We are living in a time of isolation. While I’m thankful that TMG works with associations and nonprofits, allowing us to operate virtually, it only took a few days of remote work to realize how alone I was feeling. Yes, I had plenty of work to keep me busy: plenty…
Read More6 Tips for a Killer Association Virtual Engagement Strategy
By Irene Costello, Marketing Manager Hello COVID-19, goodbye annual conference in Florida. The shift from in-person to digital engagement in the association world has been sudden, ubiquitous, and, for some organizations, difficult. Despite challenges at the start, online programs have the potential to reach even more members than before by removing physical limitations and costs.…
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