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Client Success Stories: Hartford Medical Society Wins 2021 Merit Award for Excellence in Association Communications from ASAE

Jun 16, 2021

We’re proud to announce that our client, Hartford Medical Society (HMS), has been recognized by the American Society of Association Executives (ASAE) with a 2021 Merit Award! The Award showcases the work we did in collaboration with HMS to rebrand their website and revitalize their organization.

The Gold Circle Awards competition is the premier association marketing, communications, and membership awards. The Gold Circle Awards recognizes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. This year’s competition received more than 300 entries across 15 categories, including convention/meeting campaign, member retention campaign, print magazine, and video.

“When we began our partnership with The Hartford Medical society in 2018, we knew it would be important to revitalize their brand to truly reflect who they are as an organization,” said TMG’s president, Ben Markens. “With the assistance of our innovative marketing team, we were able to transform their brand while still keeping their revered history intact.”

Learn more about the rebrand here.

Entries for the Gold Circle Awards competition are judged consistently in each category based on criteria established by the ASAE Gold Circle Award Committee for excellence in association marketing, membership, and communications programs. The Gold Circle Awards Committee also recognized 14 organizations for a Merit Award, a distinguished recognition for applicants that had a very strong submission.

“We are thrilled to have received so many submissions. We had no idea what to expect for this GCA cycle, but association professionals turned challenges into opportunities and the work did not stop in 2020. As one of our committee members put it: Excellence was not cancelled. This year more than ever, I am thrilled to showcase how the membership, marketing, and communications campaigns recognized by the Gold Circle Awards advance their associations,” said Jill Treby, CAE Senior Director of Membership and Marketing and chair of the Gold Circle Awards Committee.

For more information on the winners, visit Gold Circle Awards.

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