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Tag: association

How to End a Remote Workday – the Markens Way!

Associations and businesses fortunate enough to be working from home are facing new challenges: finding ways to communicate virtually, keeping active in an increasingly sedentary lifestyle, and getting their minds to stop focusing on work once the day is done. …
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The Ultimate Guide for Operating Your Organization Remotely

COVID-19 has forced associations, membership organizations, and businesses to quickly shift to remote work. For some, this is an unprecedented shift. Luckily many of us are going through the same transition together. Wherever you are in the process, from getting …
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Planning and Tracking Your Association’s Success

“If your association is as successful as you’d like it to be…then don’t change anything.” – Ben Markens Odds are, your association doesn’t fall into this category. Even the most successful companies and organizations across the globe consistently strive to …
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Would You Try This Crazy Approach to Event Marketing?

Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number …
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3 Reasons Why Members Quit (And What to Do About It)

A robust, engaged membership means a thriving association. But if members are jumping ship, your association might be in trouble. For any association, retaining members is just as important as recruiting new ones. Here are three of the top reasons …
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Offer an Unforgettable Conference Experience—6 Practical Tips

With today’s tech, associations can easily host meetings online. Yet face-to-face conferences continue to be popular. Why? It’s about the experience. A conference can transport attendees to new locations and offer extraordinary activities and opportunities. If you want to host …
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5 Simple Steps to Improve Your Board’s Decision Making

Association boards of directors face many tough decisions. After all, the direction of the organization rests in their hands. To make things more complicated, board members have to collaborate to make decisions. That can be a challenge in itself! If …
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What you Need to Know Before Hiring an AMC and How to Prepare your Organization

It can be tough to think about opening your doors to an association management company (AMC) for your organization. But when played right, association management companies are a valuable asset to provide solutions and increase revenue. This is particularly helpful …
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Ben’s Video Tip of the Week: Engaging Employees

“Our organizations are nothing without the folks who work there.” Ben Markens shares how we use Gallup Q12 to make sure that employees are satisfied in their workplace.

Ben’s Video Tip of the Week: First Time Attendees

Attending a conference for the first time can be daunting for even the most social person. Ben Markens shares 3 things that his group does to make the experience more comfortable for first time attendees.