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Social Media: Engage!

Does Your Association Need Social Media?  We’ll cut to the chase: the answer is yes! Some of our clients are initially resistant to starting a social media program for their association. Some think their demographic isn’t on social media. Others say that they’ve been fine without social media, so why change? But the truth is,…

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Don’t Lose Market Share to Your Competitors

When and at what frequency do your customers seek out your products or services, and when do they seek out the same products or services from your competitors? While it’s okay to have less than 100% of a customer’s business, you can better your organization, and increase your customer share by identifying the reasons why…

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