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When it comes to association conferences and events, an attractive, user-friendly program book may be the single most important material you give attendees. Done right, the event program will be a valuable resource that attendees will refer to throughout the event and maybe even keep as a guide when they return back to their office.…

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If you’re in association management, you’ve likely heard of the “Three Ws” of an effective Board. According to this popular view, your Board should include a balanced mix of wisdom (knowledge and expertise in the industry or field), wealth (access to capital resources), and work ethic (dedication and consistent ability to complete tasks). While these…

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An association’s board of directors has tough decisions to make. The organization’s vision, value proposition, and overall strategy all fall into in the hands of the board. On top of that responsibility, board members have to collaborate to make decisions. That can be a challenge in itself!   If you serve on a board that…

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