Blog
Association Insights from Apple Co-Founder Steve Wozniak
Although we are all fans of Apple products here at The Markens Group, none of us is more passionate about the brand than President Ben Markens himself. So given the opportunity to sponsor Apple co-founder Steve Wozniak to speak on May 1, we jumped on it. Although “Woz” didn’t disappoint with his candid and sometimes…
Read MoreHarness Sponsor Expertise To Generate Member ROI
With the growing importance of non-dues revenue to an organization’s bottom line, association managers must work harder than ever before to maximize sponsorship dollars. Yet keeping sponsors satisfied can be a tall task when generating member value is a top priority. The solution? Harness your sponsors’ expertise by inviting them to provide valuable, noncommercial programming…
Read MoreDrive Results by Recognizing your Employees
Although your employees likely come from a wide range of professional and personal backgrounds, perform varying duties, and have differing levels of authority, they all want to be recognized for the contributions they make to your organization. As a manager or executive, you should make an effort to recognize employees for their good work, not…
Read MoreDon’t Lose Market Share to Your Competitors
When and at what frequency do your customers seek out your products or services, and when do they seek out the same products or services from your competitors? While it’s okay to have less than 100% of a customer’s business, you can better your organization, and increase your customer share by identifying the reasons why…
Read MoreHow to Make an Uncomfortable Call
Here’s a tip that’s sure to take you out of your comfort zone: call up a former customer—one who moved on despite your quality work—and ask them what you did wrong.
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