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What’s That Smell?
The opportunity to network with peers is one of the biggest values of association conferences, yet it can be incredibly difficult to start the conversation if you don’t know anyone. Even the most extroverted folks still struggle to break in. Fortunately, there are many ways to start and sustain meaningful conversations. Of course, there are…
Read MoreGetting the Most From Association Conferences: an Attendee’s Perspective
By Stephen Brand, Executive Director of Global Learning and Development at Bay Path University During the past Spring, I attended six conferences back-to-back. What an experience! Those months were both exhilarating and exhausting—but extremely valuable. That’s because I went to each event with a plan. You’ve really got to think ahead, especially considering that the…
Read MorePersonal Relationships Drive Membership Growth
By Jim Sotiropoulos, TMG Association Executive An association’s success, or lack thereof, can be largely measured by how effectively it grows and retains its membership. Those associations that fail either to attract new members or to provide value to existing members will ultimately cease to exist. Therefore, most association managers are in a perpetual struggle…
Read MoreHappy Employees Move your Mission
By Ben Markens, TMG president Whether you’re a trade association, a mission-based nonprofit, or a for-profit, we are all in the business of providing service to others. Outside the walls of the organization, virtual or otherwise, the customer has been and always will be king. But turning our focus inside, there’s another stakeholder group we…
Read MoreHarnessing Data: Benchmarking in your Association
By Brian Chaisson, TMG Director of Industry Benchmarking Members typically join associations to network, learn industry best practices, or identify trends coming down the pipeline. However, a lesser-known but equally valuable reason is benchmarking – the study of comparative data in the industry. Industry benchmarking programs collect and compile member data to produce aggregated results, thereby…
Read MoreKnow Your Members, Retain Your Members
Members are key to the success of any association. Without their support, associations simply can’t accomplish their goals. Though attracting new members is certainly important, engaging and retaining existing members is just as crucial, if not more so. In my years leading TMG’s member services team, I’ve found that a personal touch truly goes a…
Read MoreNetworking – A Real Value of Membership
At a recent association meeting, I met a first-time attendee whose goal was to bring one really good idea back to his company. Towards the end of the conference, after he had connected with other members, he told me he had five great ideas to bring back! This is the true value of networking,…
Read MoreThank Your Volunteers this Holiday Season
As you make your gift list this holiday season, don’t forget to spread some cheer to your association’s Board members and volunteers. Even the simplest token of gratitude will make them feel appreciated—and encourage them to continue their service into the new year.
Read MoreKeep Tech Hiccups from Turning Into Showstopping Snafus With 3 Easy Tips
At one point or another, we’ve all lived through an unexpected technical snag that threatened to derail a conference: the sound system blows out, a screen suddenly goes blank, or a speaker’s mic mysteriously goes silent. Frustrating as it may be, the lesson here is that technology is fallible. Although there may be little you…
Read MoreEffective Association Board Development: The 4th “W”
If you’re in association management, you’ve likely heard of the “Three Ws” of an effective Board. According to this popular view, your Board should include a balanced mix of wisdom (knowledge and expertise in the industry or field), wealth (access to capital resources), and work ethic (dedication and consistent ability to complete tasks). While these…
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