Leaders in the association world have to inspire members, staff, and stakeholders to act. Whether that’s promoting a profession or supporting a cause, this work helps the organization move forward. One of the most effective ways to energize, inspire, and activate members is to share a vision statement for your association. A vision statement is … Read More
If your association is struggling, you might be thinking about changing the program offering or dues structure. But what if the issue goes deeper, to the very way you run and operate the organization? There are four main models of association management, from volunteer-run all the way to full-service management from an association management companyIf … Read More
Association boards of directors face many tough decisions. After all, the direction of the organization rests in their hands. To make things more complicated, board members have to collaborate to make decisions. That can be a challenge in itself! If you serve on a board that struggles with decision-making, try this five-step process. A structured … Read More
If you run an association, you understand the importance of conferences. Not only do they connect your members, they’re often an important source of revenue. So, if conference attendance is lagging, your association might be in trouble. Let’s fix that. Here are three simple ways to boost attendance at your next conference.
It can be tough to think about opening your doors to an association management company (AMC) for your organization. But when played right, association management companies are a valuable asset to provide solutions and increase revenue. This is particularly helpful if your company is experiencing growth and could use an extra lift to its internalIt can be … Read More
Does Your Association Need Social Media? We’ll cut to the chase: the answer is yes! Some of our clients are initially resistant to starting a social media program for their association. Some think their demographic isn’t on social media. Others say that they’ve been fine without social media, so why change? But the truth is,Does … Read More
By Laura Spencer Has a unique perspective or enlightening idea ever inspired you to change the way you do things? That kind of insight is as important in business as it is in broader life. Some people refer to those perspective-shifting experiences as “aha moments,” but for me they’re “banana moments.” I know, I know—itBy Laura … Read More
Many holiday stories center around charity. They call for those with greater means to take in the poor from the cold, feed the hungry, and share prosperity during the long winter months. Just think of Charles Dickens’ A Christmas Carol, where Ebenezer Scrooge ultimately changes his miserly ways and opens his heart and pocketbook toMany … Read More
The opportunity to network with peers is one of the biggest values of association conferences, yet it can be incredibly difficult to start the conversation if you don’t know anyone. Even the most extroverted folks still struggle to break in. Fortunately, there are many ways to start and sustain meaningful conversations. Of course, there areThe … Read More
By Stephen Brand, Executive Director of Global Learning and Development at Bay Path University During the past Spring, I attended six conferences back-to-back. What an experience! Those months were both exhilarating and exhausting—but extremely valuable. That’s because I went to each event with a plan. You’ve really got to think ahead, especially considering that theBy … Read More
By Ben Markens, TMG president Whether you’re a trade association, a mission-based nonprofit, or a for-profit, we are all in the business of providing service to others. Outside the walls of the organization, virtual or otherwise, the customer has been and always will be king. But turning our focus inside, there’s another stakeholder group weBy Ben … Read More
As you make your gift list this holiday season, don’t forget to spread some cheer to your association’s Board members and volunteers. Even the simplest token of gratitude will make them feel appreciated—and encourage them to continue their service into the new year.
Although we are all fans of Apple products here at The Markens Group, none of us is more passionate about the brand than President Ben Markens himself. So given the opportunity to sponsor Apple co-founder Steve Wozniak to speak on May 1, we jumped on it. Although “Woz” didn’t disappoint with his candid and sometimesAlthough … Read More