Posts by Lou Kornet
Ben’s Video Tip of the Week: Thanksgiving Thank You Notes
Thanksgiving is around the corner. Send important people in your personal and professional life a thank-you note to show gratitude for all they’ve done to help you.
Read MoreBen’s Video Tip of the Week: Printed Marketing Materials
The world is increasingly going digital, but printed materials aren’t going away. Effective use of print can have a real impact and help spread your message.
Read MoreBen’s Video Tip of the Week: Volunteer Service Terms
Ben’s Video Tip of the Week: Last Slide
Asking event speakers to have a these two things on their last slide can help add value for attendees.
Read MoreBen’s Video Tip of the Week: Black Tie Events
Hosting special events at your conferences can be an effective way to provide more value, and entertainment, for members who attend. These occasions can also encourage them to come back, year after year.
Read MoreBen’s Video Tip of the Week: How to Dismiss an Employee
“If you ever feel good about firing somebody, you’re in the wrong line of work,” -Jim.
Read MoreBen’s Video Tip of the Week: Day of Service
Make time and resources available for your employees to engage in community service. Doing service trips as a group can be an effective team builder while giving back to the community you call home. Giving them the time to pursue individual service opportunities can provide similar benefits, boost morale, and create a greater sense of…
Read MoreBen’s Video Tip of the Week: Print Both Sides
A simple but effective tactic, printing names on both sides of a name tag can prevent a lot of awkward moments at events.
Read MoreBen’s Video Tip of the Week: Work Smarter AND Harder
Sometimes the best results come from working harder. Other times, success comes from working smarter.
Read MoreWould You Try This Crazy Approach to Event Marketing?
Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number could be $0. Ultimately, you exceed revenue expectations. Sound like an insane stunt? The American…
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