Skip to content

4 Ways to Keep Your Event Program Out of the Trash

When it comes to association conferences and events, an attractive, user-friendly program book may be the single most important material you give attendees. Done right, the event program will be a valuable resource that attendees will refer to throughout the event and maybe even keep as a guide when they return back to their office.…

Read More

Ben’s Video Tip of the Week: Yabbit

Ben’s favorite ways to reflect as a team is to start strategy sessions by discussing the team’s “wins” since the last meeting. The number one rule in these meetings is that no one can spoil a win by saying “yeah, but…”

Read More

Ben’s Video Tip of the Week: Hotel Takeover

Effective branding at your event can create a sense of ownership of the space, enhancing the overall experience and leaving attendees with a memorable connection to your event’s message and purpose. Watch now as Ben shares his favorite way to “own” a space.

Read More

Ben’s Video Tip of the Week: Getting to Yes

In the book “Getting to Yes” there are 4 simple rules to elevate your problem solving and negotiating tactics: Focus on the problem, not the people Focus on your interest, not your position Insist on objective criteria Focus on mutual gains

Read More