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Category: Membership

Ben’s Video Tip of the Week: Associations Matter

Now, more than ever, we see the importance of associations. They have the power to connect and support communities even when life doesn’t go as expected. Helping these great organizations keeps our team motivated no matter what the job brings. …
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Ben’s Video Tip of the Week: Culture & Rituals

Ben shares how his team is promoting culture and maintaining rituals virtually. Learn more:  Like, comment, or share this week’s tip on Facebook and LinkedIn.

Ben’s Video Tip of the Week: Virtual Connection

Social distance doesn’t have to mean emotional distance. Our President, Ben, reflects on fostering togetherness while working remotely. Learn more:  Like, comment, or share this week’s tip on Facebook and LinkedIn.

Ben’s Video Tip of the Week: Collaboration Tools

How does your team collaborate to get work done? We recently found the right mix of tools and technology to help us communicate and boost productivity. Learn more:  Video transcript available below: So our team has been working really …
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Ben’s Video Tip of the Week: Sub-Strategies Don’t Work

You can’t develop successful small-scale initiatives like marketing campaigns without first knowing your overarching goals. You know what your association needs; we’ll help you get there.  Video transcript available below: So you know, self-diagnosis is really hard. We recently …
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Ben’s Video Tip of the Week: An Auditor’s Job

An auditor’s job is your job — a financial audit isn’t designed to fix your mistakes, just to ensure you haven’t made any. Watch now:  Video transcript available below: Good morning.  I’m thinking about audits today, financial audits, because …
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Ben’s Video Tip of the Week: Creating Connection

Giveaways are a great way to provide value for your members while deepening connections and highlighting your creativity. Watch Ben’s tip to see how one association has leveraged giveaways to create a longlasting impression.  Video transcript available below: Good …
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3 Reasons Why Members Quit (And What to Do About It)

A robust, engaged membership means a thriving association. But if members are jumping ship, your association might be in trouble. For any association, retaining members is just as important as recruiting new ones. Here are three of the top reasons …
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What’s That Smell?

The opportunity to network with peers is one of the biggest values of association conferences, yet it can be incredibly difficult to start the conversation if you don’t know anyone. Even the most extroverted folks still struggle to break in. …
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Personal Relationships Drive Membership Growth

By Jim Sotiropoulos, TMG Association Executive An association’s success, or lack thereof, can be largely measured by how effectively it grows and retains its membership. Those associations that fail either to attract new members or to provide value to existing …
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