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Category: Membership

Ben’s Video Tip of the Week: Virtual Connection

Fostering togetherness among your team can help mitigate the feelings of distance that come from working remotely. Our team has lifted spirits with a costume contest and are continuing to find ways to boost morale. Learn more:  Like, comment, or share …
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Ben’s Video Tip of the Week: Collaboration Tools

How does your team collaborate to get work done? We recently found the right mix of tools and technology to help us communicate and boost productivity. Learn more:  Video transcript available below: So our team has been working really …
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Ben’s Video Tip of the Week: Sub-Strategies Don’t Work

You can’t develop successful small-scale initiatives like marketing campaigns without first knowing your overarching goals. You know what your association needs; we’ll help you get there.  Video transcript available below: So you know, self-diagnosis is really hard. We recently …
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Ben’s Video Tip of the Week: An Auditor’s Job

An auditor’s job is your job — a financial audit isn’t designed to fix your mistakes, just to ensure you haven’t made any. Watch now:  Video transcript available below: Good morning.  I’m thinking about audits today, financial audits, because …
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Ben’s Video Tip of the Week: Creating Connection

Giveaways are a great way to provide value for your members while deepening connections and highlighting your creativity. Watch Ben’s tip to see how one association has leveraged giveaways to create a longlasting impression.  Video transcript available below: Good …
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3 Reasons Why Members Quit (And What to Do About It)

A robust, engaged membership means a thriving association. But if members are jumping ship, your association might be in trouble. For any association, retaining members is just as important as recruiting new ones. Here are three of the top reasons …
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What’s That Smell?

The opportunity to network with peers is one of the biggest values of association conferences, yet it can be incredibly difficult to start the conversation if you don’t know anyone. Even the most extroverted folks still struggle to break in. …
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Personal Relationships Drive Membership Growth

By Jim Sotiropoulos, TMG Association Executive An association’s success, or lack thereof, can be largely measured by how effectively it grows and retains its membership. Those associations that fail either to attract new members or to provide value to existing …
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Know Your Members, Retain Your Members

Members are key to the success of any association. Without their support, associations simply can’t accomplish their goals. Though attracting new members is certainly important, engaging and retaining existing members is just as crucial, if not more so. In my …
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Networking – A Real Value of Membership

  At a recent association meeting, I met a first-time attendee whose goal was to bring one really good idea back to his company. Towards the end of the conference, after he had connected with other members, he told me …
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