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3 Ways to Motivate Member Volunteers

By Tessa O’Sullivan, Senior Account Manager As an association manager, I work with passionate volunteers every day. Then, after work, I become one of those volunteers! In my personal time I serve on the executive board for the Noah Webster House and West Hartford Historical Society. Not only do I take the minutes, attend meetings,…

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Boards Gone Wrong!

How to do the Right Work as a Board Member Are you on an association or nonprofit Board of Directors? Take a moment to reflect. Do you find yourself spending more time volunteering than you would like or think you should be? Are you on the edge of burnout? If so, you might be doing…

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3 Ways to Make Your Boring Name Badge Useful

    No matter the conference, meeting, or event, you need to create name badges for your attendees. A well-done badge is essential to streamline networking, making introductions easier and name recall seamless. What’s in a name badge? Ideally, much more than a name! Done the right way, you can transform basic name badges into…

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4 Ways to Keep Your Event Program Out of the Trash

When it comes to association conferences and events, an attractive, user-friendly program book may be the single most important material you give attendees. Done right, the event program will be a valuable resource that attendees will refer to throughout the event and maybe even keep as a guide when they return back to their office.…

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Pics From Our 30th Anniversary Party

We recently celebrated our 30th anniversary with an open house at our office! We invited our community in to celebrate the milestone with us—and had some excellent food and drink, of course! Our city’s mayor, Domenic Sarno, even pronounced the day “The Markens Group Day” in honor of our 30 years in business. Check out a…

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Would You Try This Crazy Approach to Event Marketing?

Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number could be $0. Ultimately, you exceed revenue expectations. Sound like an insane stunt? The American…

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4 Hot Topics Affecting Associations Today

There are associations for everything—even, believe it or not, for association professionals like us at TMG! We recently spent a great weekend in Chicago attending two conferences: the American Society of Association Executives’ (ASAE) annual meeting and the Association Management Company Institute’s (AMCI) AMCs Engaged conference. (That’s Ben, BW, and Lou at ASAE’s opening keynote…

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3 Reasons Why Members Quit (And What to Do About It)

A robust, engaged membership means a thriving association. But if members are jumping ship, your association might be in trouble. For any association, retaining members is just as important as recruiting new ones. Here are three of the top reasons why members leave and how you can encourage them to stay.

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Craft a Vision that Inspires Members

Leaders in the association world have to inspire members, staff, and stakeholders to act. Whether that’s promoting a profession or supporting a cause, this work helps the organization move forward. One of the most effective ways to energize, inspire, and activate members is to share a vision statement for your association. A vision statement is…

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Offer an Unforgettable Conference Experience—6 Practical Tips

  With today’s tech, associations can easily host meetings online. Yet face-to-face conferences continue to be popular. Why? It’s about the experience. A conference can transport attendees to new locations and offer extraordinary activities and opportunities. If you want to host a successful conference, focus on the attendee’s experience. Here are six practical ways to…

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