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Category: Blog post

How I Invented the Association Management Company (AMC) Model

By Ben Markens, President and CEO It was my 50th birthday. I was at the Greenbriar Resort in West Virginia, and my friend, Steve, asked me to meet him for a drink. I was attending an association meeting for the …
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Time to Embrace the Unconventional

By Kate Smith, Director of Membership & Programs Throughout my professional career, I’ve always enjoyed the unconventional. From theme parks and roller coasters to sharks and the Caribbean, my background has positively shaped my approach to association management. You may …
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Remote Work Was Horribly Isolating. Then I Did This.

By Beth Reed, Office Administrator We are living in a time of isolation. While I’m thankful that TMG works with associations and nonprofits, allowing us to operate virtually, it only took a few days of remote work to realize how …
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6 Tips for a Killer Association Virtual Engagement Strategy

By Irene Costello, Marketing Manager Hello COVID-19, goodbye annual conference in Florida. The shift from in-person to digital engagement in the association world has been sudden, ubiquitous, and, for some organizations, difficult. Despite challenges at the start, online programs have …
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How to End a Remote Workday – the Markens Way!

Associations and businesses fortunate enough to be working from home are facing new challenges: finding ways to communicate virtually, keeping active in an increasingly sedentary lifestyle, and getting their minds to stop focusing on work once the day is done. …
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The Ultimate Guide for Operating Your Organization Remotely

COVID-19 has forced associations, membership organizations, and businesses to quickly shift to remote work. For some, this is an unprecedented shift. Luckily many of us are going through the same transition together. Wherever you are in the process, from getting …
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Planning and Tracking Your Association’s Success

“If your association is as successful as you’d like it to be…then don’t change anything.” – Ben Markens Odds are, your association doesn’t fall into this category. Even the most successful companies and organizations across the globe consistently strive to …
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Pics From Our 30th Anniversary Party

We recently celebrated our 30th anniversary with an open house at our office! We invited our community in to celebrate the milestone with us—and had some excellent food and drink, of course! Our city’s mayor, Domenic Sarno, even pronounced the day …
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Would You Try This Crazy Approach to Event Marketing?

Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number …
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4 Hot Topics Affecting Associations Today

There are associations for everything—even, believe it or not, for association professionals like us at TMG! We recently spent a great weekend in Chicago attending two conferences: the American Society of Association Executives’ (ASAE) annual meeting and the Association Management …
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