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Category: Association Management

Ben’s Video Tip of the Week: 2020 Is Coming

Ben reminds us why strategy shouldn’t be a secret and reflects on his yearly goal-setting process.  Video transcript available below: 2019 is almost over, and we had a great 2019 here at The Markens Group; we hit most of …
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Ben’s Video Tip of the Week: Football & Association

Ben shares how social events can work to build camaraderie and promote trust at your next association meeting or event.  Video transcript available below: So you know, there’s great power in association. We work with organizations that come together …
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Ben’s Video Tip of the Week: Thank(less)

Ben shares a simple way to give immediate feedback, and reminds us why it’s important to stop and say, “Hey, you know, this place looks great.”  Video transcript available below: So you know there’s a lot of jobs out …
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Ben’s Video Tip of the Week: Thanksgiving

In the spirit of Thanksgiving, Ben reflects on the importance of community.  Video transcript available below: It’s almost Thanksgiving and the first thing I want to say is thank you to my family, friends, and to the folks I …
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Ben’s Video Tip of the Week: Own Your Space

Ben shares his favorite way to “own” a space during an association, professional society, or non-profit event.  Video transcript available below: One of the things we think works best when you’re having an event is to own the space. …
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Does Your Association Need a New Management Model?

If your association is struggling, you might be thinking about changing the program offering or dues structure. But what if the issue goes deeper, to the very way you run and operate the organization? There are four main models of …
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3 Ways to Motivate Member Volunteers

By Tessa O’Sullivan, Senior Account Manager As an association manager, I work with passionate volunteers every day. Then, after work, I become one of those volunteers! In my personal time I serve on the executive board for the Noah Webster …
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Boards Gone Wrong!

How to do the Right Work as a Board Member Are you on an association or nonprofit Board of Directors? Take a moment to reflect. Do you find yourself spending more time volunteering than you would like or think you …
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4 Ways to Keep Your Event Program Out of the Trash

  When it comes to association conferences and events, an attractive, user-friendly program book may be the single most important material you give attendees. Done right, the event program will be a valuable resource that attendees will refer to throughout …
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Would You Try This Crazy Approach to Event Marketing?

Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number …
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