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Category: Association Management

Would You Try This Crazy Approach to Event Marketing?

Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number …
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4 Hot Topics Affecting Associations Today

There are associations for everything—even, believe it or not, for association professionals like us at TMG! We recently spent a great weekend in Chicago attending two conferences: the American Society of Association Executives’ (ASAE) annual meeting and the Association Management …
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Craft a Vision that Inspires Members

Leaders in the association world have to inspire members, staff, and stakeholders to act. Whether that’s promoting a profession or supporting a cause, this work helps the organization move forward. One of the most effective ways to energize, inspire, and …
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Does Your Association Need a New Management Model?

If your association is struggling, you might be thinking about changing the program offering or dues structure. But what if the issue goes deeper, to the very way you run and operate the organization? There are four main models of …
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5 Simple Steps to Improve Your Board’s Decision Making

Association boards of directors face many tough decisions. After all, the direction of the organization rests in their hands. To make things more complicated, board members have to collaborate to make decisions. That can be a challenge in itself! If …
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How to Boost Conference Attendance—Three Easy Ways

If you run an association, you understand the importance of conferences. Not only do they connect your members, they’re often an important source of revenue. So, if conference attendance is lagging, your association might be in trouble. Let’s fix that. …
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What you Need to Know Before Hiring an AMC and How to Prepare your Organization

It can be tough to think about opening your doors to an association management company (AMC) for your organization. But when played right, association management companies are a valuable asset to provide solutions and increase revenue. This is particularly helpful …
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Social Media: Engage!

Does Your Association Need Social Media?  We’ll cut to the chase: the answer is yes! Some of our clients are initially resistant to starting a social media program for their association. Some think their demographic isn’t on social media. Others …
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Find Your Banana Moment

By Laura Spencer Has a unique perspective or enlightening idea ever inspired you to change the way you do things? That kind of insight is as important in business as it is in broader life. Some people refer to those …
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It’s the Most Generous Time of the Year

Many holiday stories center around charity. They call for those with greater means to take in the poor from the cold, feed the hungry, and share prosperity during the long winter months. Just think of Charles Dickens’ A Christmas Carol, …
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