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Ben’s Video Tip of the Week: Sub-Strategies Don’t Work

You can’t develop successful small-scale initiatives like marketing campaigns without first knowing your overarching goals. You know what your association needs; we’ll help you get there.  Video transcript available below: So you know, self-diagnosis is really hard. We recently had a meeting with a local not-for-profit and they wanted to engage us to do…

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Planning and Tracking Your Association’s Success

“If your association is as successful as you’d like it to be…then don’t change anything.” – Ben Markens Odds are, your association doesn’t fall into this category. Even the most successful companies and organizations across the globe consistently strive to improve. After all, what’s the worst enemy of progress? Complacency! Whether you want to grow…

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Ben’s Video Tip of the Week: An Auditor’s Job

An auditor’s job is your job — a financial audit isn’t designed to fix your mistakes, just to ensure you haven’t made any. Watch now:  Video transcript available below: Good morning.  I’m thinking about audits today, financial audits, because I just had a meeting with our largest client’s independent accountant for their audit for…

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Ben’s Video Tip of the Week: Creating Connection

Giveaways are a great way to provide value for your members while deepening connections and highlighting your creativity. Watch Ben’s tip to see how one association has leveraged giveaways to create a longlasting impression.  Video transcript available below: Good morning. We’re always trying to think of interesting ways that members can connect with other…

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