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Month: February 2020

Ben’s Video Tip of the Week: Sub-Strategies Don’t Work

You can’t develop successful small-scale initiatives like marketing campaigns without first knowing your overarching goals. You know what your association needs; we’ll help you get there.  Video transcript available below: So you know, self-diagnosis is really hard. We recently …
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Planning and Tracking Your Association’s Success

“If your association is as successful as you’d like it to be…then don’t change anything.” – Ben Markens Odds are, your association doesn’t fall into this category. Even the most successful companies and organizations across the globe consistently strive to …
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Ben’s Video Tip of the Week: An Auditor’s Job

An auditor’s job is your job — a financial audit isn’t designed to fix your mistakes, just to ensure you haven’t made any. Watch now:  Video transcript available below: Good morning.  I’m thinking about audits today, financial audits, because …
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Ben’s Video Tip of the Week: Creating Connection

Giveaways are a great way to provide value for your members while deepening connections and highlighting your creativity. Watch Ben’s tip to see how one association has leveraged giveaways to create a longlasting impression.  Video transcript available below: Good …
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