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Ben’s Video Tip of the Week: Day of Service

Make time and resources available for your employees to engage in community service. Doing service trips as a group can be an effective team builder while giving back to the community you call home. Giving them the time to pursue individual service opportunities can provide similar benefits, boost morale, and create a greater sense of…

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Would You Try This Crazy Approach to Event Marketing?

Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number could be $0. Ultimately, you exceed revenue expectations. Sound like an insane stunt? The American…

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Ben’s Video Tip of the Week: Dual Relationships

A dual relationship can impact both your personal and professional life. One example is being friends with the company’s supplier. These types of relationships shouldn’t be entirely avoided but it’s important to be aware of potential pitfalls.

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