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Month: September 2018

Ben’s Video Tip of the Week: Work Smarter AND Harder

Sometimes the best results come from working harder. Other times, success comes from working smarter.

Would You Try This Crazy Approach to Event Marketing?

Here is the ultimate measure of association event success: You offer free registration to your next conference or workshop. After the event, you ask attendees to pay what they believe is fair, based on the value they received—and that number could be $0. Ultimately, you exceed revenue expectations. Sound like an insane stunt? The AmericanHere … Read More

Ben’s Video Tip of the Week: Dual Relationships

A dual relationship can impact both your personal and professional life. One example is being friends with the company’s supplier. These types of relationships shouldn’t be entirely avoided but it’s important to be aware of potential pitfalls.