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Does Your Association Need Social Media?  We’ll cut to the chase: the answer is yes! Some of our clients are initially resistant to starting a social media program for their association. Some think their demographic isn’t on social media. Others say that they’ve been fine without social media, so why change? But the truth is,…

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By Laura Spencer Has a unique perspective or enlightening idea ever inspired you to change the way you do things? That kind of insight is as important in business as it is in broader life. Some people refer to those perspective-shifting experiences as “aha moments,” but for me they’re “banana moments.” I know, I know—it…

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Susan Martins joined The Markens Group in October of 2008. Her role as Controller and Office Manager, she manages the accounting, event planning, training, and office for TMG. 1. How long have you been working in your field? 32 years 2. What are you most passionate about professionally? Personally? Professionally: getting the job done right…

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Many holiday stories center around charity. They call for those with greater means to take in the poor from the cold, feed the hungry, and share prosperity during the long winter months. Just think of Charles Dickens’ A Christmas Carol, where Ebenezer Scrooge ultimately changes his miserly ways and opens his heart and pocketbook to…

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